Why a social media analyst quit Twitter?

It’s interesting story:

Here’s some context:

I was one of the pioneers in practical social media marketing analysis. I developed methods for approximating PageRank on local portions of a graph when the full graph is unknowable, and spent a lot of time debunking the accuracy of sentiment analysis in favor of sampling and human evaluation. Ultimately, I learned the best way to look at networks was through the lens of virality. I developed models to help brands predict the impressions of social posts depending on how they crafted their content. My chief accomplishment was showing marketing teams how they could reach vast amounts of people cheaply if it’s a viral message.

Making “stories viral” is an easy proposition to do it on scale. There are numerous weighting factors- including sentiment analysis etc. However, what algorithm Twitter uses is unknown. That’s why the individuals use Twitter more for “domm scrolling”- negative stories that get more traction on the website. As a result, it can also push those stories which suit a specific agenda. Long time users have also complained about Twitter loosing out the relevance and I see more of “marketing push” by announcing their grants. How much does that really affect the outcomes in terms of relevance or “influencer” status? No idea.

The author further writes:

In the last several years, I’ve joked that tech worked to connect people without stopping to consider what would happen once these people actually connected. On the surface, this emerges as bombardment of political and social issues. However, Twitter’s challenges (and Facebook, for that matter) are underpinned by the notion of the viral nature of sharing. As long as there are actors on the platform with the goal of reaching as many people as possible, information will be designed with that purpose, and human nature requires that design to evoke strong reactions. It’s rather ironic, then, that the reason I want to quit Twitter is that it delivered on its promise of connecting the world in a global community….A user can manage who they follow and mute words, which is a poor substitute. Until viral incentives change, Twitter won’t change.

I doubt if an average Twitter user is aware of the “tools” to “filter” out the content.


Twitter is a time sink.