A remarkable insight from Seth Godin.
When you bought your first smartphone, did you know you would spend more than 1,000 hours a year looking at it?
Months later, can you remember how you spent those hours?
When you upgraded to a new smartphone, so you could spend more hours on it, did you think about how you had spent so much of your ‘free’ time the year before?
If we wasted money the way we waste time, we’d all be bankrupt.
My contention is that the disruptive design of the smartphone user interface is the biggest barrier to its adoption. Most people are unaware of using the “smartphone”, smartly. Herein, lies the biggest success story of Apple. As a technology device, it is severely crippled. However, as a utilitarian device, it excels for those who buy in their advertising/snake oil marketing,
Notification fatigue is a real phenomenon and most users are unaware of using it to their advantage. As such, using this shiny technology becomes a compulsive habit.