The internal documents also show that Amazon employees studied proprietary data about other brands on Amazon.in, including detailed information about customer returns. The aim: to identify and target goods – described as “reference” or “benchmark” products – and “replicate” them. As part of that effort, the 2016 internal report laid out Amazon’s strategy for a brand the company originally created for the Indian market called “Solimo.” The Solimo strategy, it said, was simple: “use information from Amazon.in to develop products and then leverage the Amazon.in platform to market these products to our customers.”
In contrast to the sprint to read every book on Kindle, Charlie Munger once said: “Take a simple idea and take it seriously.” Many of the most successful people I’ve studied have found their edge by putting their faith in one big idea. They’ve committed to the idea, and studied it so much that its implications have become second nature.
While the misuse of WhatsApp in places like India and Brazil forced the company to impose limits on forwarding messages, Telegram’s outstanding feature is its ability to disseminate a message directly to the mobile phones of hundreds of thousands of people through “channels” and “mega-groups”. Telegram has responded to some pressure from tech giants like Apple and Google to remove violent content in the past, but it has resisted most pressure to fight rampant misinformation and conspiracy theories, and has been criticised for not responding to media or government requests.
IT’S OK TO FAIL. When I started graduate school, I immersed myself in my research, poring over the literature and diligently planning experiments. It was exciting at first, feeling that my single purpose was to investigate a question to which no one else knew the answer. But as my science stalled, I became convinced I was a failed scientist—that my best efforts were not good enough. These insecurities continued to plague me when I began my new project. One night before starting a key experiment, I found myself paralyzed by the fear that if things didn’t go as planned, the only possible conclusion would be that I was not cut out for science. I realized then that I needed to let go of the baggage I carried from past experimental failures. I told myself I was a capable researcher—that my identity as a scientist was more than the projects that had not worked.