Why hire better writers?
Basecamp has a succinct answer. (I apologise for not being able to provide a direct link- this is copied from another blog post who didn’t provide the original link. However, it suffices to share the excellent point).
If you are trying to decide between a few people to fill a position, always hire the better writer. It doesn’t matter if that person is a designer, programmer, marketer, salesperson, or whatever, the writing skills will pay off. Effective, concise writing and editing leads to effective, concise code, design, emails, instant messages, and more.
That’s because being a good writer is about more than words. Good writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit. They think clearly. And those are the qualities you need.
Basecamp — Getting Real