Marketing charts

Consider this chart in isolation. Think, ponder and reflect.

Experian-Key-Reasons-for-Data-Quality-Strategy-Mar2020-Marketing-Charts537d7cd982b7www.marketingch

How much do you think that this data is reliable? Has anyone done a survey, people answered in that survey, someone turned that into relatable answers?

Does this chart convey our attitudes towards data transparency?

More importantly, will this lead to a shift in the behavioural and attitude change?

If yes, good and represents a best-case scenario. If no, then why the resources were expended by the suits to define criteria that would not see any traction anyway!