I am thrilled about this idea, in part because I stumbled on a series of writeups that aim to enhance (and also confirm my biases about my current work). It helps to zoom out and gain a better perspective.
I’d avoid any jargon because my job is to write (and not sell). There is a series of five articles in the ensuing discussion which I hope you’d find useful.
As usual, I highlight the most essential part and weave around my commentary around it. It helps to save time for everyone involved- we are dealing with finite attention spans, and not everyone has the patience to go through the long forms. Sit back and enjoy!