Doctors are now social-media influencers. They aren’t all ready for it.

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This is an excellent review of how doctors are taking their first steps- though, I believe that it would require a careful iteration of online social behaviour. I wouldn’t be surprised if some med school were to actually introduce a “course” or a “semester” for social media (and then we’d know that we are not training people for doing their jobs but peddle their own personal brands). This requires a careful assessment of risks involved.

But online fame for doctors and nurses comes with risks that are only heightened by the importance of their job. And as more and more medical professionals jump online to help guide the public and combat misinformation, there’s an additional risk that they become part of the problem they’re trying to fight.

via Doctors are now social-media influencers. They aren’t all ready for it. | MIT Technology Review