I agree, partially, to the post here. Blogosphere is the counter-narrative to the mainstream publications. I am not sure how it helps an oncologist to “land a job” by writing excessively and obsessively. However, it helps my order of thinking.
If a user relies on Twitter or social media tools to gain “traction” or even distribution, it is a sad mistake. 2013 was the day when Google killed off RSS feeds and that’s the day, I realised, was the death knell for open access. I still remember, it had an awesome tool to measure the impact of the shares across the Internet. That tool was acquired, killed and the maybe the creators left Google or got ensnared in its labyrinthine bureaucracy.
There was an interesting phenomenon called as “ping-backs” where one blogger realized how the links were being fed to the content and authors formed blog rolls. In this age of Instagram, it would be impossible to go back to how the Internet culture evolved. WordPress was the dominant platform and had openness towards it. We used to vie to get on the blog roll.
I think (and strongly believe) that purpose of blogging isn’t “gaining subscribers” but it is a fantastic exercise to keep writing and overcome the block. If you get stuck in the rut of gaming newsletters and tracking the “newsletter opens”, it only distracts you from the original purpose of creating content.
I link to the interesting articles with my commentary on top. It is to signal the reader to other content being put out in the open (or behind paywalls). It is a “filtration exercise” to add value to the reader (and to myself) in several ways. I agree that creating an ecosystem has its advantages (in terms of perhaps an illusory recognition) or by being able to suck out money (AKA subscriptions) but if anyone is relying on this mode of earning, they need to get a real job. I am not dissing the indie publishers or the new wave of “reader-funded-journalism”. Those are different contexts. But newsletters or other invasive means shouldn’t be at the cost of someone’s privacy.
The blogosphere on the web is like algae on the sea. It is quite hard to see it from the surface but it provides a lot of the oxigen we need and serve as natural habitat, nutrient, and nursery for enormous and diverse ecosystems. So is the blogosphere. Lots of the people you know about started as bloggers. Many of the cool startups and tech used everywhere begun as just a developer and their blog. It is in small, owned, platforms like personal blogs that long form text and projects take shape over time. There is imense value in it and the web would be a wasteland if blogs were gone. There would be still stuff on the web, but the oxigen, that life force of an internet made by people and for people, would not be there.The hard part of blogging is not writing, it is sharing your post