Apple Advertising ID: Apple Is Killing A Billion-Dollar Ad Industry With One Popup

I am not too enamoured of applications. I have always maintained that iOS system has a stunted Safari browser that is a deliberate design. It forces everyone through the digital gatekeeping mechanism for applications giving Apple a unidimensional and an unprecedented insight. It’s valuation is not because it churns out a fancy hardware. Its valuation is because it can swing regulation in its favour (or shield itself in the event of an adverse court ruling).

I won’t get into the specifics of “advertisement ID” but suffice to say is that Apple will mould the analytics the way it needs. Any developer requires a feedback metric to understand user interaction and ability to monetise the hard work through ad display.

When iOS 14 rolls out to the public this fall, users would be greeted with a dialog that asks them to “Allow Tracking” or “Ask App Not To Track” their ad identifiers.

No user in their right consciousness would look to opt-in for personalized ads considering its used for monetization purposes.

This makes Apple’s own IDFA obsolete as advertising agencies can’t use it to precisely retarget a specific user.It’s important to note that this doesn’t imply that apps can’t track ads.

In fact, Apple has introduced a new privacy-focused ad framework(SKAdNetwork) for developers that allow anonymously retrieving data without getting a hold of the user or specific information.

Apple Is Killing A Billion-Dollar Ad Industry With One Popup | by Anupam Chugh | Mac O’Clock | Jul, 2020 | Medium

As Apple is pushing through its own system, it is apparent that developers would loose the insight of their customers. The end users, of course, wouldn’t know how this is being dressed up because there’s nothing anonymous about the process.