Bing Chat now has Ads!
This Twitter thread was published recently:
It’s going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising.
—the click through rates / conversions on these ads aren't comparable to search
—LLM-powered chat is eating into search as a information retrieval medium
it could radically reduce the size of the $100B+ search advertising industry, unless..
—As early demos of ChatGPT Plugins show, you can unify any internet purchase flow into text and greatly reduce barrier to buy
—LLM responses also come with arbitrary "action" buttons that can include Ads
Originally tweeted by Deedy (@debarghya_das) on March 29, 2023.