On innovation and ROI

Recently, I wrote about "Chief Innovation Officer" and I have been thinking about it in the background (and beyond the cursory tweets). Innovation without ROI (Return on Investment) is an expense account without returns. There are two important follow-up questions here: What will we gain with an added "perceived value"? How can we measure the … Continue reading On innovation and ROI

On writing (and blogging)

Thoughts on Writing If I look at the return, per word, for the specialized car articles versus my bestselling books, the return per word on car articles is much greater than anything else I have written.  Now, plenty of people would argue that the social value of my writing on autism and neurodiversity has brought far … Continue reading On writing (and blogging)