Apple’s privacy changes create windfall for its own advertising business | Financial Times
Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook, from targeting ads at consumers.\
The in-house business, called Search Ads, offers sponsored slots in the App Store that appear above search results. Users who search for “Snapchat”, for example, might see TikTok as the first result on their screen.
Here’s another statistic:
Apple owns the most expensive and valuable digital real estate- App Store. It has become increasingly more expensive to advertise in the app store and without getting the metrics for “gauging its effectiveness”. I believe that this trend will accelerate for everything else hiding in plain sight.
For example, healthcare applications- Apple owns the complete stack- it can review, vet and then publish them online. Who regulates them there? I remember the time when BlackBerry Priv had introduced “Privacy Guard” as a visual dashboard of how the applications are “leaking data” but with the caveat of whitelisting Google itself. There was no mention of how BlackBerry itself collected user data metrics without having an independent verification of their claims.
Insurance companies can easily push towards “Apple App Store” model. Apple can strike “exclusive deals” to share “healthcare data” under the garb of “research” and give in actionable points around financial data, healthcare data (including sleep patterns), run contrarian advertisements and use dark patterns in the app store search; all under the universal moniker of “privacy”. \
Its too much of conceteration of power. Absolute power corrupts absolutely.