Be decisive rather than “data-driven”

Bart De Langhe writes: It’s more like building a house—architects, designers, builders, and plumbers work together like a jazz ensemble. At the concept stage, the architect leads; during construction, the builder leads; towards the end, designers, finish carpenters, and plumbers lead. The homeowner is the ultimate decision-maker, guided by craft. I marvel at the "marketing … Continue reading Be decisive rather than “data-driven”