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It is fatalistic (and extremely naive) to assume that companies like Google can be "re-invented". Unless you fall for the marketing blurb that Apple pushes out routinely (re-imagined) for almost all its products every year. The digital genie is out of the bottle and you can't lock it up again. Frankly, I am quite surprised … Continue reading Google and the problem with microtargeting- what does it mean for you?