Month: December 2019

Google and the problem with microtargeting- what does it mean for you?

It is fatalistic (and extremely naive) to assume that companies like Google can be "re-invented". Unless you fall for the marketing blurb that Apple pushes out routinely (re-imagined) for almost all its products every year. The digital genie is out of the bottle and you can't lock it up again. Frankly, I am quite surprised … Continue reading Google and the problem with microtargeting- what does it mean for you? →

Newsletters: Are you serious?

I am not competing with those newsletters. My inbox is zero (because I am very efficient with processing emails through specific rulesets), but it is impossible to ensure someone's paid enough attention. With smart marketing, you can have x numbers, but the influence is usually overstated. Telegram channel is the way to go to share … Continue reading Newsletters: Are you serious? →

The End of Theory: The Data Deluge Makes the Scientific Method Obsolete(and why we need more testable hypothesis)

The big target here isn't advertising, though. It's science. The scientific method is built around testable hypotheses. These models, for the most part, are systems visualized in the minds of scientists. The models are then tested, and experiments confirm or falsify theoretical models of how the world works. This is the way science has worked … Continue reading The End of Theory: The Data Deluge Makes the Scientific Method Obsolete(and why we need more testable hypothesis) →